I have been looking for an anniversary present for my wife.  One of my wife's friends told me about someone she knew who had received her wedding gown framed as a present (I think it was from the woman's mother, not the husband).  While I'm not sure I should do this without my wife's permission (in fact, I am 100%

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Whether we are in an official recession or not, companies are feeling some pain.  As companies fail to reach budgeted sales numbers, there will need to be cut backs on spending in order to stay profitable.

Marketing and advertising budget cuts should be the last to go (in my humble opinion).  But, when compan

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I just published a list of over 200 "negative" words/phrases that B2B marketers should consider using in their pay per click search engine advertising campaigns. Negative keywords are words/phrases that, when put into a PPC campaign or ad group, will not trigger your ads if they are used in a search query. This will avoid w

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Mark Simon from MediaPost's SearchInsider speculates that in the (potential) upcoming recession that search engine marketing is not so recession-proof as many in the industry feel. Mark says "While the search ecosystem has never been through a recession ... any further consolidation in these sectors may cause a sizeable spending pullback.

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If you've ever considered running a contest on your blog (or Web site), this is a must-read post from Darren Rowse at Problogger.

Contests are excellent ways to generate traffic, buzz, and links for SEO. But, it's all about the execution of the contest. If not done right it will end up being a colossal waste of time and money.

If do

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A lot of articles lately have been writing about how social media traffic from sites like Digg and Stumble is worthless. I guess I can’t whole-heartedly disagree, but I want to know why! I have the answer - social media users have A.D.D!

This post shows you 6 steps to take to keep your readers and visitors focused while reading your blog.

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Joe Vivolo just wrote an excellent blog post on how pay per click search engine advertising can "help elect" the next president of the United States. He put in a nice, quick reference table showing which of the leading candidates appear to be using pay per click. Joe also offers the candidates some free advice - from facilitating fundrais

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Here is a post that I wrote back in September about how to engage a CEO (or top-level decision makers) in the decision to establish and utilize a corporate blog. The post is meant to generate a dialog about how to make this happen.

Important note: I did NOT intend the post to be about how to get a CEO to write for the company's blog!

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