This blog post takes a real situation and highlights how business blogging can get a jump start through twitter. Work.com has someone dedicated to social media marketing, and he/she effectively uses twitter to start conversations with potential contributors to their article database. The example provided here started with a b

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It is sooo tiring trying to convince clients that corporate blogging will bring great benefits to their online marketing mix (and in general). In an exercise to get some "hard facts" and "real data", I scoured the Web for blogging ROI resources. Most of it was junk. Here are 27 resources that I found helpful (but I still

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Use this calculator (downloadable Excel file) to project the profitability of your Pay Per Click (PPC) search engine advertising program. You can use the model to analyze an entire program, a specific campaign, ad group, or keyword. The two primary benefits of using this tool are a) define an acceptable target Cost Per Acquis

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This relates to corporate blogging and blogging for profit - not personal blogs!

Think your blog is about what you want to share? Nope.

Blogging is about engagement. You can't get conversations started without first contributing value to what is already being discussed. It’s only through productive contribution to th

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Julie O'Malley, a Certified Professional Resume Writer at Pongo Resume, gives us 9 reasons we should relax when writing a resume, cover letter, or interviewing for a job.

It's easy to get caught up in all the "do's" and "don't's" of writing a resume, but even as you sort through how to do it all "the right way", t

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Jason Boom just published a very nice list of acitivities you can do to promote your blog, keep it fresh, and generate income.  The post is titled "100 Why Not Motivators for Bloggers".

I like the list because a) it is a very easy-to-read list, and b) Jason links to a reference in every one of the 100 ro

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I have been looking for an anniversary present for my wife.  One of my wife's friends told me about someone she knew who had received her wedding gown framed as a present (I think it was from the woman's mother, not the husband).  While I'm not sure I should do this without my wife's permission (in fact, I am 100%

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Whether we are in an official recession or not, companies are feeling some pain.  As companies fail to reach budgeted sales numbers, there will need to be cut backs on spending in order to stay profitable.

Marketing and advertising budget cuts should be the last to go (in my humble opinion).  But, when compan

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I'm so new at Twitter that I suck at using it.

Maybe Darren Rowse's post on how he is seeing the benefits of Twitter will help a bit.

I never thought to use Twitter as a research tool. He provides great examples of all 9 benefits, including screenshots.

And Darren just celebrated his 1,000th Twitter follower. So he

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I just published a list of over 200 "negative" words/phrases that B2B marketers should consider using in their pay per click search engine advertising campaigns. Negative keywords are words/phrases that, when put into a PPC campaign or ad group, will not trigger your ads if they are used in a search query. This will avoid w

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Mark Simon from MediaPost's SearchInsider speculates that in the (potential) upcoming recession that search engine marketing is not so recession-proof as many in the industry feel. Mark says "While the search ecosystem has never been through a recession ... any further consolidation in these sectors may cause a sizeable spending pullback.

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If you've ever considered running a contest on your blog (or Web site), this is a must-read post from Darren Rowse at Problogger.

Contests are excellent ways to generate traffic, buzz, and links for SEO. But, it's all about the execution of the contest. If not done right it will end up being a colossal waste of time and money.

If do

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Nice post from John Cass about how Facebook recently disabled Robert Scoble's profile (and then reinstated it). Goes to show that as long as you are legitimately using a social media site, that you can work with the administrators of the site to get back in their good graces (Scoble, a very prominent blogger, petitioned Facebook to get rein

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Joe Vivolo just wrote an excellent blog post on how pay per click search engine advertising can "help elect" the next president of the United States. He put in a nice, quick reference table showing which of the leading candidates appear to be using pay per click. Joe also offers the candidates some free advice - from facilitating fundrais

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Here is a post that I wrote back in September about how to engage a CEO (or top-level decision makers) in the decision to establish and utilize a corporate blog. The post is meant to generate a dialog about how to make this happen.

Important note: I did NOT intend the post to be about how to get a CEO to write for the company's blog!

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