Chris Garrett writes an interesting look at PR mistakes. He has a long list and says to be human to be authentic. Think about the other person. Too much me-me-me and you are guaranteed to get it wrong. Actually spending a few seconds working out wha

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Selling web design for the past seven years has given me the opportunity to hear every objection imaginable. Some are practical—"The price is too high". Some are emotional—"We don't want to hurt our other designer's feelings". But they all add up to a big NO. The strategy I've developed through this process, however, is not designed to

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The first thing you should say to reporters as soon as they answer the phone. What to ask them if they don't have time to talk to you. The one question you must never ask reporters.
The worst mistake people make when pitching reporters
The first thing you should say to reporters as soon as they answer the phone
What to ask

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