When you think of Coke, what comes to mind? Cold, refreshing, delicious softdrink or something like that right? Now apply that to Britney Spears. 2-3 years ago, Britney’s brand was hot, sexy, pop singer. Today however, Britney’s brand is something altogether different. So what brand are you or more importantly, what do people perceive your br

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It is a question turning around, why do so many companies hire employees with little knowledge? To make selection between candidates is tough, true, but that doesn’t mean that you have to hire most suitable person between candidates even while he or she can not met the required skills.rnrnTo hire wrong person can be tough as well, when it

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If you’re a job seeker, you’ve probably read eleventy-billion pieces of advice about what you MUST and MUST NOT do in your resumes, cover letters, and interviews.

How can you possibly remember all the rules? You know what? Relax.

No one can remember ALL the rules, and not every rule applies in every situation, anyway. So

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Too many job interviewers take the approach of directing the interview and ensuring that candidate is NOT given an opportunity to display their skills. As an alternative, why not consider letting the candidate direct the interview and ask all the questions?

This article explores that option and puts forward that letting the

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