Today’s New York Times has a short article about Google’s ad quality team. Much of what’s discussed is old news to those of us who buy PPC ads, but it’s an excellent summary to share with colleagues and management who don’t really understand what we do.

One figure jumps out from the article. We all know that Google makes an

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Google Adsense seems to have given advertisers more reasons why every penny spent is worth forking out for and the changes made will drive define targeted traffic to advertisers landing page.

Problogger leaks out news on how your Adsense earnings will be affected with changes made on the text ads, if this is true then chances of mis-led cl

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45n5 has written a great article on how to use Google adwords to do keyword research. If you want to make money with adsense blogs, this is a great way to find the most searched for keywords on Google.

Not only will adwords tell you the words that are related to the topic you're searching for, they also tell your exactly how many searc

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Google has announced two new updates to adwords.The first one is a name change from site targeting to placement targeting.

Because of these new changes, they changed the name from site targeting to placement targeting. The term "placement" can

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Since Google banned the use of traffic exchanges for Adsense publishers there should surely have been a rabid outcry as thousands of publishers were banned? Certainly thousands have failed to comply.

This has not happened but many small publisher

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Google Adwords added two excellent features.

1) Now, advertisers can put keywords for certain placements (websites) on the content network in one campaign and fight with MFA websites easily.

2) Adwords Keyword tool now shows the approximate number of search queries matching your keywords.

Their usage is suggested for

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I don't know why, but I was compelled, forced maybe, to research and start a new video site! I didn't plan to do it, but everything kept coming back saying this was a good thing to do!

I'm already busy making eBay affiliate sites (wordpress bases BANS type sites) so I really didn't need a new Adsense site on my plate.

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Google Adwords aren't easy to write. In this article are three tips to write a Google Adwords ad for maximum impact. This article breaks down into easily understandable steps the 3 parts of a Google Adwords ad. Google ad writing is an art form. In

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Google is moving to up their revenues.. are your PPC campaigns turning off due to too low of a bid?

The last Google slap hurt a lot of small players. Let's hope this doesn't do the same.

If your Adwords campaigns have recently been "scroogled" (aka screwed by Google ;-), here are a few things you can do:

Great blog

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Use this calculator (downloadable Excel file) to project the profitability of your Pay Per Click (PPC) search engine advertising program. You can use the model to analyze an entire program, a specific campaign, ad group, or keyword. The two primary benefits of using this tool are a) define an acceptable target Cost Per Acquis

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