Vic was kind enough to share with us a bait and switch advertising technique recently in his article "Bait and Switch on Steroids". This technique uses a fake video graphic with a compelling image to generate a significant click-thru rate to a target sales page. I decided to create a few example graphics that could be used with this techniq

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In this extract from his blog Ari Galper Gets Hit With Bait & Switch. If you do not know what this means please read on. You will remember when Ari told us how to Unlock the Game of Selling and showed us how it can be a creative and non-frightening experience. In our world of highly trained aggressive sales people his message i

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