We all hate to cold call and anyone who says different is not telling the truth. The prospect of making that call can fill us with fear. Ari Galper unlocks the game of selling and this post talks about his new way of using a call to build a relationship so a sale can be made at the right time. You can find out more by reading this way to appr

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In this extract from his blog Ari Galper Gets Hit With Bait & Switch. If you do not know what this means please read on. You will remember when Ari told us how to Unlock the Game of Selling and showed us how it can be a creative and non-frightening experience. In our world of highly trained aggressive sales people his message i

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