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Big Honkin' Ads: Ad Placement Strategies

By jfrankcarr 342 days ago from http://optempo.com

This is my third and final installment in the "Big Honkin' Ad" series. In this edition I describe my placement strategy for these ads. Included in this discussion are looks at using rotating versus static ads, placing ads inline with content, sidebar ad placement strategies and theme selection, the problems with header and footer ads and m

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Big Honkin' Ads: Ad Selection Strategies

By jfrankcarr 343 days ago from http://optempo.com

This is the second part of my "Big Honkin' Ads" series. In this one, I'm discussing how I selected and continue to select the ads to use in my "Big Honkin' Ads" campaigns. This article takes a look at things like: picking complementary offers rather than what everyone else is using, what to expect on conversions from different types of

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Tags: 125x125 button ads ad size advertising click through conversion ctr