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Bye-Bye 125's

By jfrankcarr 350 days ago from http://optempo.com

I've decided to say "Goodbye" to the 125x125 button ads I had in my sidebar and replace them with larger ads that are rotated into place on each page load by an Ad Rotator plugin. Should 125x125 pixel ads be considered 'old news' since everybody and their cousin have them on their blog these days? What do you think of rotating ads? Do y

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Tags: 125x125 button ads ad rotator plugin


Big Honkin' Ads: Ad Selection Strategies

By jfrankcarr 331 days ago from http://optempo.com

This is the second part of my "Big Honkin' Ads" series. In this one, I'm discussing how I selected and continue to select the ads to use in my "Big Honkin' Ads" campaigns. This article takes a look at things like: picking complementary offers rather than what everyone else is using, what to expect on conversions from different types of

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Tags: 125x125 button ads ad size advertising click through conversion ctr