All in all, these ratings are simply a statistical score used to determine how likely a consumer/business is to pay their invoice on time. As a business owner, these numbers are a way to project how much you can "trust" a new customer.
Every single business, big or small, is using these principles.
Yet, for some reason, whenever I speak to an audience about Search Engine Marketing, people are always shocked when I introduce the Google Credit Rating system.
Here's how it works
- Category: Business
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