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Vintage Schwinn Bike | Collectibles

By jonixk 163 days ago from http://jaxboo.com

Schwinn prospered mightily in Eisenhower America, enchanting kids with chrome swaddled cruisers, the top model weighed 63 pounds. In the 1960’s a maturing Schwinn worked on modernizing distribution, weeding out thousands of marginal bike shops in favor of well-stocked, well-run dealerships. Schwinn’s long decline began with the overheated biking boom of the early 70’s, when young adults by the million decided they had to own bikes, creating an opening for new imported models. When anxious Schwinn dealers reported how much lighter the imports were, a sales manager replied discursively, “Are you going to ride it or carry it?”.

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Tags: vintage schwinn bike collectibles


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