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Vertical and Horizontal Business Expansion

By Lars-Christian 344 days ago from http://lars-christian.com

This article explores the business expressions vertical and horizontal expansion. It also applies practical examples from the blogging scene in order to easily explain what these expressions mean and how they differ. One example of horizontal expansion that is mentioned is the ProBlogger Job Boards, and one way of expanding vertically is taking control over and selling your own ad inventory.

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Tags: business expansion vertical horizontal


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