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Target Marketing vs. Racism - When is it acceptable?

By garyh84 182 days ago from http://impnerd.com

Racism within marketing is tricky; when is target marketing considered ethical and when is it too far? impNERD attempts to answer this question by laying out controversial guidelines. The article also introduces a past lawsuit to the discussion that dealt with advertising to one particular race by a large corporation. What were the results? What is the difference between target marketing and being prejudice?

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Tags: marketing internet marketing search engine marketing sem racism race


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