One surefire way to attract new customers and readers is to go outside of your existing niche boundaries. While some individuals are exclusively interested in one or two topics, there are many who have broad interests and will be receptive to your content.

Your website will probably appeal to more visitors than you imagine. Avoid falling into the trap of over-focusing on your niche audience.

For example, if you run a Yoga blog you want to target every imaginable demographic and not just people with a visible or expressed interest (This includes people who use search engines and Yoga forums to access your site.)

How do you do this? By strategically creating content and connecting your niche topic or product (Yoga) to multiple audience profiles. For instance, the people possibly interested in a Yoga blog include spiritualists, corporate executives, dancers, actors and fitness enthusiasts, among many others.