The JM Smucker company will be adding Folgers to its already impressive list of number one brand names. Smuckers already owns Pillsbury, Crisco, Jif amongst others and now adds the 1 billion dollar brand name Folgers. This deal propels Smucker into the retail stratosphere with ten number one brands. But will Folgers try to strengthen its product perhaps by adding more to the organic coffee market as Starbucks is bending the expectations of American coffee drinkers.

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