Should you brand yourself or your blog?

By merkal2005 411 days ago from http://searchforblogging.com

This is a bit tricky question. My answer is both. However you should aim to create a â€œbrand nameâ€ for your blog first. If you build a successful â€œbrand nameâ€ for your blog, this will also support your personal branding. Also it allows you the flexibility to invite other authors in the long term. This makes your blog a more profitable asset, since it is not tied to your personal brand.

If you still insist that blogging is a one man show, then i suggest you to start thinking out of the box. I believe by being the only writer you are limiting the growth of your blog and also creating a commitment you may not necessarily want forever.