ScratchBack is basically in the terms of, I’ll scratch your back if you scratch mine. What you do is add a small piece of code where you want the widget displayed, and people who like your site and want to donate to you or tip you for your efforts can purchase a link.

However, these links are nofollow, which means you are not technically selling ad space or even passing off link juice (so basically, you can’t get Google slapped for this at all). The whole concept is that if someone likes your site and feels like you deserve a tip, they can give it to you and get a link in your “TopSpots” in return.

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