How can your maximize your website for local search? A lot of “Content Masters” (a name for all of you managers using a Content Management System for your business websites) focus their Search Engine Marketing (SEM) strategy on good SEO techniques to rank as high as possible. But what about Pay Per Click (PPC) advertising, and in particular… PPC and SEO strategies when you want people to find your business in a local geographic location?

Now you can review the thoughts of eight different Search Gurus and read a discussion that puts it all together with some great tips you can use at your site right away. Are you an SEO expert? Stop by and add your comment to the conversation.

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