Despite its massive potential, the Sony PSP system has been through some rough episodes.

While the Nintendo DS is enjoying record sales, the PSP gets to be the whipping boy thanks to its misunderstood image. I blame most of it on Sony's questionable marketing tactics.

From talking squirrels to offensive billboards, I cover most of the blunders of Sony's marketing group, and explain why they failed. But despite these shortcomings, the PSP is miraculously alive and well.

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