The “baby boomer” generation is generally defined as those born between 1946 and 1964. Since there was indeed a “baby boom” after the second world war.

“Baby Boomers” are the most educated and successful generation ever. They are taking an active role in their own career and wellness as well. This is a switch from their parents’ generation, who trusted that “doctor knows best.” Distrustful and skeptical, “Baby Boomers” are more likely to seek out information for any given situations. As they reach their golden years, this penchant for challenging authority will no doubt carry over into investigating the best solutions to any given problems.

Far from growing old graciously and fading away, the generation that taught us to rock and roll, to shop till you drop and to be “Me”, with attitude, with style, is doing it their way, and better than anyone else before. And as life expectancy continuous to increase, they will be doing it for longer period of time.

The rebellious and carefree attitudes that epitomized the “Baby Boomer” generation have begun to change as they enter the mid-century mark. In their youth, they could afford to fight the establishment, mock the authority, and champion causes. They were looking for something to rebel against, and their parents were an easy target. Now, they are the establishment and their parents are older and need assistance and not resistance.

The first baby boomers are now in their 60’s and 50’s and are just as “Me” as ever. And unlike their parents, they want to remain active and to carry on working. They want to rediscover learning — often something different from the profession they have practiced in their working lives.

Bill Clinton, the first “baby Boomer” president, is also the youngest former US president at age 56. California Governor Arnold Schwarzenegger and action star Sylvester Stallone are in their 50’s. Gray is cool for the “Baby Boomers”. Harrison Ford, who was recently voted “The Sexiest Man Alive” at age 56 by People Magazine. Some relatively older women are also cast as sexy stars, like Sigourney Weaver, Cybil Shepherd and Susan Sarandon, who are in their 50’s. And surely our next president would be a “Baby boomer”. Wanna bet?

Most of all “Baby Boomers” want to keep looking good. Plastic surgery, face-lifts, Botox, Spas, gyms are the booming business to be in. As “Baby Boomers” got adapted and older, they never quite forgot the obsession with youth. For them, what in means to be middle-aged is now re-defined. No more or no longer is it “over-the-hill”. Now, when they want to do something, it is a new opportunity to do what they want to do. It’s “baby Boomers” second chance to relive their youth.

Recognize any of these? Jackie O, JFK, Women’s Lib, Mary Quant, Mrs. Robinson, Viet Cong, My Favorite Martian, hot pants, bell bottom, Love Story, Let it be, “I like to teach the world to sing”, and disco fever. hahaha
Merry Christmas “Baby Boomers”! Merry Christmas “Mom” and ” Dad”!