One of the very best blogging tips that I can give you to help develop your brand for your blog is to develop a unique style of writing that will identify you as soon as you read it. The kind of writing style that will tell people that you wrote that post, even if it’s an uncredited guest post on another blog.

Authors are very good at doing this. Think Douglas Coupland. If someone handed me a book with no cover or any indication of the author, I could pick out his style of writing. While some might say that it’s a problem if all of your writing is so similar that it immediately identifies you as the author, but when you’re trying to build a brand, then I don’t think it’s all that bad.