The logline is often a painful process for a screenwriter. Distilling a hundred page script down to a few lines often seems impossible. This post looks at a genuine logline from a competition winning script and shows the steps taken to improve it using copywriting principles.Selling a screenplay is just like selling anything else, and the same principles of marketing and advertising apply.

Hopefully the first in a series.

avatar



Comments
 
Who Zoomed
 
Related Links