Most marketers will do at least some level of keyword research when creating niche content sites in order to generate “organic search engine traffic” to their Affiliate / Made for Adsense sites.

And the purpose of this keyword research is to of course “game” the search engines (for better or worse) so you can hopefully get to the first page on Google.

But it’s not all about Keyword Research and finding the “right” keywords for your page. Because that will only get you half way there… the other half of the equation has to do with proper competitive analysis, which to me seems to be the most overlooked step of niche research. It also seems to be an overlooked subject in many of the ebooks and reports. And I can honestly say that I was not as successful building profitable web sites until I learned to do what I am about to describe below.