Mark at 45n5 has posted an excellent video explaining some things you can do with keywords. I am showing you Mark’s video for two reasons: 1. He has some really good ideas on how to use these keywords to increase your income. 2. He brings up some tactics that he says may be “unethical”. I’d like to comment about those....For example, in the brick-and-mortar world, say you have a store on Main Street that’s doing really well. If you put up another related store on Main Street, is that “unethical”? I don’t think so. It’s just good business.

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