One of the best ways to get free publicity is to offer yourself as the local angle to national or international stories you see in print or on TV or radio.Local media are hungry for the local angle. That’s because local news is their bread and butter.In fact, it’s standard practice in newsrooms all over the globe to pursue the local angle. Reporters sometimes labor for hours trying to track down someone in their area who can shed new light on a national issue, or who can offer an interesting local visual to accompany a national story.

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