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Analysis of the Whopper Freakout Campaign

By sogoodblog 355 days ago from http://www.sogoodblog.com

I was very intrigued by the viral Whopper Freakout campaign that Burger King launched in December. I decided to conduct a full analysis at the one month mark of the campaign. I contacted BK corporate HQ and their ad agency Crispin Porter to get some stats on how the viral video has performed and the advertising strategy behind it. I also utilized Google Trends, Alexa and search analysis data to determine the full impact of the campaign.

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Tags: whopper freakout burger king fast food hamburgers


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