By now it's no secret that advertising "five reasons why..."in a blog post title is an effective technique for enticing clickthroughs. Advice pointing to this tactic is rampant in the blogosphere and, I have to admit, I've used the technique myself a time or two (not counting this post). But the technique has transformed from a cool little trick to an all out internet phenomenon. When I do a search on Technorati it seems like about half the posts are 100 ways to do this and 10 ways to cheat on that.

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