200+ Negative Keywords to Consider for B2B PPC

By akomack 353 days ago from http://www.komarketingassociates.com

I just published a list of over 200 "negative" words/phrases that B2B marketers should consider using in their pay per click search engine advertising campaigns. Negative keywords are words/phrases that, when put into a PPC campaign or ad group, will not trigger your ads if they are used in a search query. This will avoid wasting money on clicks for unrelated searches, and, more importantly, will improve your CTR, which improves your quality scores, which helps position your ads higher on a search results page, for less money. Use the words as a starting point in your own brainstorming of words that you do not want your PPC ads to be shown for.