What happens to a personal blog that just sold for $15,000 when it ends up in the hands of a larger company?

Well, let's just say the site is stripped down and a bunch of ads are thrown up in the hopes of making a quick buck.

Cash Quests dot com recently sold for $15,000 - quite the investment when you are planning on running a blog into the ground. I just don't understand why a company would invest so much into a personal blog when they have no intention of keeping up with the blog.

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