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Frequency, Frequency, Frequency and the paradox of the Net

By CaseStevens 344 days ago from http://sethgodin.typepad.com

Seth Godin delivers a nice solution for the everlasting and burning dilemma between the necessity of constant repetition of your sales message in order for it to produce results ("Repeat yourself until everyone is annoyed but your accountant," says my friend Jay Levinson.) and the annoying effect this repetition has on your visitors and prospects.

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Tags: entrepreneurship advertising selling list-management


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