If you would observe the company that delivers the daily paper to your doorstep for a business case study, you will come to learn that the newspaper publisher hires reporters, writers and other important staff to create the contents and deliver the papers to their readers. It costs a lot in total.

So, how does the newspaper company make money?

It is obvious that selling a copy of the papers at less than a dollar would not even be able to even fund the operations. The answer? Selling advertising space!

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