SEO - the process of search engine optimisation as we’ve all come to know and love may appear to be about cause and effect but is it really so?

Whilst it’s nice to think that our seo efforts are a simple case of do action x, wait, montitor record, rinse repeat/reduce the reality is very often, much, much further from the truth.

Humans like to figure things out. If a person knew that putting a hidden pink fairy on their web page would help boost them to page one, then they’d be a fool not to do it, especially if everyone else was doing the same.

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