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Pay Per Click Profit Calculator

By akomack 198 days ago from http://www.komarketingassociates.com

Use this calculator (downloadable Excel file) to project the profitability of your Pay Per Click (PPC) search engine advertising program. You can use the model to analyze an entire program, a specific campaign, ad group, or keyword. The two primary benefits of using this tool are a) define an acceptable target Cost Per Acquisition, and b) determine what your target Cost Per Click should be to maintain profitability. There are two versions of the calculator in the Excel file - one for B2B lead generation programs and one for e-commerce.

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Tags: search engine marketing ppc pay per click search engine advertising online marketing google adwords


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