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It’s Not Funny Unless it Sells

By PROMOpinion 251 days ago from http://www.promopinion.com

We’ve all encountered humor in advertising. TV ads showing smart dogs fetching their owners a beer. Radio spots with aliens purifying our drinking water. Print ads with famous people wearing milk mustaches. Many use dry wit. Others are just plain silly. A few are in bad taste. And some, heaven forbid, aren’t even funny.

Humor has its place

Does humor really work in advertising? Is it okay to...

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Tags: marketing promotion advertisement funny


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