This is a great post by eMom that shows us how to get personal - even if we blog about business. In order to help show the importance of this principle, eMom has given some great examples from other very respected bloggers:

Jeremy 'Shoemoney' Shoemaker
Darren Rowse
Lisa Lam
Izzymom

You'll have to read the post to get the details, but connecting emotionally with people that read your work can really help them to want to stick around.

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