When embarking on any search engine optimization campaign, it is all about relevance. You either have it or you create it to top the scales as the top ranking search results above the fold. Every ranking has to start somewhere, and depending on how competitive the phrase is, your site architecture, the content and the links all have an impact. Then one day, it happens. You perform a search and low and behold, you have accomplished the impossible (ranking in the top 10 for your dream keyword).

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