Here is a post that I wrote back in September about how to engage a CEO (or top-level decision makers) in the decision to establish and utilize a corporate blog. The post is meant to generate a dialog about how to make this happen.

Important note: I did NOT intend the post to be about how to get a CEO to write for the company's blog!

I was hoping to illustrate some of the benefits that our clients have seen in business blogging, and to make the point that if a chief executive were to be presented with enough information about the benefits of blogging she/he would be able to buy in to the process and make sure that blogging becomes an important part of the overall marketing mix.

I hope that anyone who reads my post will add to the conversation...